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| Brand history
In the middle 20 century, MINGLANG brand origins from in France. The creating inspiration comes from French romantic philosophy and leisure lifestyle. In 1980, combined the brand creation with inspiration and operating philosophy, the first pair of MINGLANG leisure shoes appeared by its nature and comfortability. In 1985, MINGLANG started to extend the state markets and got welcome by its unique traditional handicrafts. In 1990, MINGLANG owner, WANGLIDA enterprise began its international markets. Registered MINGLANG international brand, the MINGLANG to this degree really run to the ways of exploring global markets. In 1995, it was the decision-making years for MINGLANG brand strategies. MINGLANG manufacture industrial park built up. MINGLANG leisure shoes production base come true, which largely promote the R&D, production, sales and capital managements to develop in a new period. In 1996, MINGLANG products firstly passed ISO9002 products quality standards within China leather shoes industry. In 1998, MINGLANG products won “JinQiao “Medal, i.e., salable commodities in China. In 2003, MINGLANG brand started to promote brand chain-stores for terminal sales construction so that help to create MINGLANG brand image terminal sales. In 2005, MINGLANG brand promoted the new chain-stores image, we set up more than 300 stores, such as, the grand own image stores, sole agents stores and join agents sales stores in the big cities of China. In 2007, MINGLANG sole stores update stores image. The terminal sales got new breakthrough with several double increasement. In 2008, MIGNLANG celebrated its 28-year-old. “MINGLANG LEISURE” leaded China urban leisure fashion trend, which help to create the first brand of China urban leisure. |